Roof maintenance has always been key to a long-lasting roof no matter what part of the country you live in. Here’s a fact that you may not realize: coastal roofs endure more punishment in five years than inland roofs face in ten years. They take a beating all year...
If you have taken the smart step of strengthening your home with a FORTIFIED™ roof, it is important to keep your FORTIFIED™ certificate current. Storm-related losses continue to rise across the U.S., and the effects are being felt most clearly in homeowners’ insurance...
Hurricanes and strong storms cause billions in home damage every year and roofs take the brunt of that impact. FORTIFIED™ standards go beyond typical building codes to deliver superior performance during severe weather (such as hurricanes, strong thunderstorms, and...
When Hurricane Sally hit the Gulf Coast in 2020, homes built to the FORTIFIED™ standard experienced 73% fewer insurance claims than traditionally built homes. The results were clear: better roofing means fewer losses. As we look toward 2026, the momentum behind...
When Hurricane Sally 2020 swept across the Gulf Coast, it tested the strength of thousands of homes and businesses in coastal Alabama and Florida. At 5 a.m. on Wednesday, September 16, 2020, the storm made landfall in Gulf Shores, Alabama, as a strong Category 2...
